{"id":352562,"date":"2018-01-29T14:20:15","date_gmt":"2018-01-29T14:20:15","guid":{"rendered":"http:\/\/www.morgantecnica.com\/il-sole-24-ore-morgan-uneccellenza-italiana\/"},"modified":"2020-07-07T21:27:29","modified_gmt":"2020-07-07T21:27:29","slug":"il-sole-24-ore-morgan-uneccellenza-italiana","status":"publish","type":"post","link":"https:\/\/www.morgantecnica.com\/en\/il-sole-24-ore-morgan-tecnica-an-italian-excellence\/","title":{"rendered":"Il Sole 24 Ore: Morgan Tecnica, an Italian excellence"},"content":{"rendered":"

In the centrefold of today’s edition of “Il Sole 24 Ore” the primary financial newspaper of Italy, a new article talks about Morgan Tecnica (English translation below)<\/p>\n

\"\"<\/a> <\/p>\n

If we think about 2008’s crisis, probably
\nthe first image we remember are the employees of
\none important Americam Merchand Bank, which sadly
\nwent out for the last time from their offices,
\ntaking a box with personal effects.
\nIn that year, while the economy of everything
\nthe world slowed almost to an half,
\ntwo brothers, Federica and Fabrizio
\nGiachetti, and their partner investor,
\nMarco Canali, decided to start
\na new adventure and founded Morgan Tecnica Spa,
\nbased in Adro, Italy, to design and build
\nmachineries and software for cutting rooms,
\nin particular for spreading and cutting fabrics.
\n“We had the know-how, the result of a long time
\nexperience transferred to us
\nfrom our father, Franco Giachetti, who is an
\nauthority of innovation technology for the cutting room
\nwho guides and inspires us every day – explains Federica
\nGiachetti, President of Morgan –
\nwe had an ambitious project, that, at that time, seemed rash and unconscious,
\nwe also had a product and a new brand, all to be built from zero,
\nlimited resources and a negative global scenario,
\nbut we also had a lot of conviction
\nand a huge enthusiasm, which we still maintain and transmit
\nto all of our employees, technological partners and customers,
\ngaining their trust day after day.
\nMorgan is today a multinational company,
\nwhich for the third consecutive year has
\nobtained the certificate from Dun & Bradstreet
\nof “Prime Company” for the maximum
\nreliability, shared only by 3% of Italian companies,
\nand has branches in India, Canada
\nand Hong Kong, to manage an export that
\nexceeds 90% of its production, all
\nstrictly Made in Italy.
\nThe average growth in this decade has exceeded the
\n35% in a year, and this has brought her to become,
\nsince 2012, the first Italian manufacturer of the
\nits sector and to compete among the biggest players
\nin the world.
\n“A success that makes us proud too
\nbecause he did not arrive at random –
\nFabrizio Giachetti, CEO, adds – but it is the
\nresult of hard work and a good marketing strategy,
\nto which we have always remained faithful
\nand consistent. I am indeed firmly convinced
\nthat goodwill and commitment are vain, without
\na careful analysis of the market, a correct choice of positioning,
\nwhich in our case was towards the high-end, and a fair pricing policy,
\nthat must be fair and coherent, without let yourself be dragged downwards,
\nfor the desire to obtain easy orders, because without adequate margins,
\nto be reinvested in the product and in the company,there can not be growth “.
\nIt is not however in the style of this exuberant
\ncompany to gloat in its own past and be satisfied, and indeed beyond
\nto confirm investments in R & D, for 2018 it also announces the goal
\nof a new production site, able to manage the volumes of growth that in the first
\nquarter of 2018 has already registered a + 50% of orders, thanks
\nto the launch of some new, high-quality products,
\nsuch as single ply cutter “Ply One”, which will allow
\nto expand the business even outside of the clothing industry and open
\nnew and promising markets in the sector automotive, furnishing and interiors
\nsectors dedicated to technical materials.
\nMorgan Tecnica: a beautiful story of success<\/p>\n","protected":false},"excerpt":{"rendered":"

In the centrefold of today’s edition of “Il Sole 24 Ore” the primary financial newspaper of Italy, a new article talks about Morgan Tecnica (English translation below) If we think about 2008’s crisis, probably the first image we remember are the employees of one important…<\/p>\n","protected":false},"author":2,"featured_media":352556,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[370,177],"tags":[],"class_list":["post-352562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-review"],"yoast_head":"\nIl Sole 24 Ore: Morgan Tecnica, an Italian excellence - Morgan Tecnica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.morgantecnica.com\/en\/il-sole-24-ore-morgan-tecnica-an-italian-excellence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il Sole 24 Ore: Morgan Tecnica, an Italian excellence - 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