{"id":352564,"date":"2018-01-29T14:20:15","date_gmt":"2018-01-29T14:20:15","guid":{"rendered":"http:\/\/www.morgantecnica.com\/il-sole-24-ore-morgan-uneccellenza-italiana\/"},"modified":"2020-07-07T21:25:29","modified_gmt":"2020-07-07T21:25:29","slug":"il-sole-24-ore-morgan-uneccellenza-italiana","status":"publish","type":"post","link":"https:\/\/www.morgantecnica.com\/es\/il-sole-24-ore-morgan-una-excelencia-italiana\/","title":{"rendered":"Il Sole 24 Ore: Morgan, una excelencia italiana"},"content":{"rendered":"<p>En la inserci\u00f3n especial de \u00abIl Sole 24 Ore\u00bb de hoy, un nuevo art\u00edculo habla de nuestras d\u00e9cadas de historia. Aqu\u00ed est\u00e1 la foto y el texto completo (Traducci\u00f3n inglesa)<br \/>\n<a href=\"https:\/\/www.morgantecnica.com\/wp-content\/uploads\/2018\/01\/ilsole24ore29012018-217x300.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.morgantecnica.com\/wp-content\/uploads\/2018\/01\/ilsole24ore29012018-217x300.jpg\" alt=\"\" width=\"217\" height=\"300\" class=\"aligncenter size-medium wp-image-352551\" srcset=\"https:\/\/www.morgantecnica.com\/wp-content\/uploads\/2018\/01\/ilsole24ore29012018-217x300.jpg 217w, https:\/\/www.morgantecnica.com\/wp-content\/uploads\/2018\/01\/ilsole24ore29012018-768x1061.jpg 768w, https:\/\/www.morgantecnica.com\/wp-content\/uploads\/2018\/01\/ilsole24ore29012018-741x1024.jpg 741w, https:\/\/www.morgantecnica.com\/wp-content\/uploads\/2018\/01\/ilsole24ore29012018-700x967.jpg 700w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/><\/a>  <\/p>\n<p>If we think about 2008\u2019s crisis, probably<br \/>\nthe first image we remember are the employees of<br \/>\none important Americam Merchand Bank, which sadly<br \/>\nwent out for the last time from their offices,<br \/>\ntaking a box with personal effects.<br \/>\nIn that year, while the economy of everything<br \/>\nthe world slowed almost to an half,<br \/>\ntwo brothers, Federica and Fabrizio<br \/>\nGiachetti, and their partner investor,<br \/>\nMarco Canali, decided to start<br \/>\na new adventure and founded Morgan Tecnica Spa,<br \/>\nbased in Adro, Italy, to design and build<br \/>\nmachineries and software for cutting rooms,<br \/>\nin particular for spreading and cutting fabrics.<br \/>\n\u201cWe had the know-how, the result of a long time<br \/>\nexperience transferred to us<br \/>\nfrom our father, Franco Giachetti, who is an<br \/>\nauthority of innovation technology for the cutting room<br \/>\nwho guides and inspires us every day \u2013 explains Federica<br \/>\nGiachetti, President of Morgan \u2013<br \/>\nwe had an ambitious project, that, at that time, seemed rash and unconscious,<br \/>\nwe also had a product and a new brand, all to be built from zero,<br \/>\nlimited resources and a negative global scenario,<br \/>\nbut we also had a lot of conviction<br \/>\nand a huge enthusiasm, which we still maintain and transmit<br \/>\nto all of our employees, technological partners and customers,<br \/>\ngaining their trust day after day.<br \/>\nMorgan is today a multinational company,<br \/>\nwhich for the third consecutive year has<br \/>\nobtained the certificate from Dun &#038; Bradstreet<br \/>\nof \u201cPrime Company\u201d for the maximum<br \/>\nreliability, shared only by 3% of Italian companies,<br \/>\nand has branches in India, Canada<br \/>\nand Hong Kong, to manage an export that<br \/>\nexceeds 90% of its production, all<br \/>\nstrictly Made in Italy.<br \/>\nThe average growth in this decade has exceeded the<br \/>\n35% in a year, and this has brought her to become,<br \/>\nsince 2012, the first Italian manufacturer of the<br \/>\nits sector and to compete among the biggest players<br \/>\nin the world.<br \/>\n\u201cA success that makes us proud too<br \/>\nbecause he did not arrive at random \u2013<br \/>\nFabrizio Giachetti, CEO, adds \u2013 but it is the<br \/>\nresult of hard work and a good marketing strategy,<br \/>\nto which we have always remained faithful<br \/>\nand consistent. I am indeed firmly convinced<br \/>\nthat goodwill and commitment are vain, without<br \/>\na careful analysis of the market, a correct choice of positioning,<br \/>\nwhich in our case was towards the high-end, and a fair pricing policy,<br \/>\nthat must be fair and coherent, without let yourself be dragged downwards,<br \/>\nfor the desire to obtain easy orders, because without adequate margins,<br \/>\nto be reinvested in the product and in the company,there can not be growth \u201c.<br \/>\nIt is not however in the style of this exuberant<br \/>\ncompany to gloat in its own past and be satisfied, and indeed beyond<br \/>\nto confirm investments in R &#038; D, for 2018 it also announces the goal<br \/>\nof a new production site, able to manage the volumes of growth that in the first<br \/>\nquarter of 2018 has already registered a + 50% of orders, thanks<br \/>\nto the launch of some new, high-quality products,<br \/>\nsuch as single ply cutter \u201cPly One\u201d, which will allow<br \/>\nto expand the business even outside of the clothing industry and open<br \/>\nnew and promising markets in the sector automotive, furnishing and interiors<br \/>\nsectors dedicated to technical materials.<br \/>\nMorgan Tecnica: a beautiful story of success<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la inserci\u00f3n especial de \u00abIl Sole 24 Ore\u00bb de hoy, un nuevo art\u00edculo habla de nuestras d\u00e9cadas de historia. Aqu\u00ed est\u00e1 la foto y el texto completo (Traducci\u00f3n inglesa) If we think about 2008\u2019s crisis, probably the first image we remember are the employees&#8230;<\/p>\n","protected":false},"author":2,"featured_media":352558,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[373,207],"tags":[],"class_list":["post-352564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-es","category-rassegna-stampa-press-review-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il Sole 24 Ore: Morgan, una excelencia italiana - MorganTecnica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.morgantecnica.com\/es\/il-sole-24-ore-morgan-una-excelencia-italiana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il Sole 24 Ore: Morgan, una excelencia italiana - MorganTecnica\" \/>\n<meta property=\"og:description\" content=\"En la inserci\u00f3n especial de \u00abIl Sole 24 Ore\u00bb de hoy, un nuevo art\u00edculo habla de nuestras d\u00e9cadas de historia. 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